GA4 Ecommerce Events

Supported Events

• view_item_list

• view_item

• add_to_cart

• view_cart

• remove_from_cart

• begin_checkout

• purchase

Currently the begin_checkout event is only partially supported from the order confirmation page itself. It's not triggered when visitors use the order confirmation dialog. This will be fully supported in the next major release of Reservotron this spring.

Supported Attributes

We send all root level attributes and for items

• item_id: Store item id

• item_name: Store item name

• affiliation: Account company name

• index

• ga_category*: Leaf-categories only

• price

• quantity

Price and quantity are not included in view_item* events. They are simplified in other events to correspond to the order items as they are visually displayed. Quantity is the sum of all kinds of participants and the (unit) price is thus an average.

We are considering implementing a more fine-grained version of items where each item is subdivided by their real unit price. This would be probably confusing to many users and would be an account option to be enabled for power-users.

Unsupported Attributes

• coupon

• discount

• item_brand

• item_list_id

• item_list_name

• item_variant

• location_id

Unsupported Events

• select_item

• add_to_wishlist

• add_shipping_info

• add_payment_info

• refund

• view_promotion

• select_promotion